This privacy policy explains how Robert den Expert (“we,” “us”) processes personal data via this website. We treat your data with care and transparency and comply with the GDPR and all applicable Belgian privacy legislation.

1. Data controller

Robert Den Expert (Diamond House BV)
Vestingstraat 59
2018 Antwerp, Belgium
rob@diamondhouse.be
+32 (0)3 226 93 93

2. What personal data do we process?

a. Data you provide yourself

When you use our contact form or request an appointment:

• Name
• Email address
• Phone number
• Message content
• Appointment details

b. Automatically collected data

Via cookies and tracking tools (GA4, Google Ads, Meta Pixel):

• IP address (anonymized by GA4)
• Browser and device type
• Pages visited
• Duration of the visit
• Interactions with buttons or forms

Details can be found in ourCookie Policy.

3. Purposes and legal basis

Answering your question or processing your appointment

Legal basis:contract / legitimate interest

Improve website and analyze statistics

Legal basis:legitimate interest

Advertisement measurement and optimization

(Google Ads, Meta Pixel)
Legal basis:consent

Complying with legal obligations

Within the jewelry sector (accounting, anti-fraud).

We do not use automated decision-making.

4. Sharing data

We do not sell your data.

We only share data with necessary processors:

• Hosting provider
• Google Analytics 4
• Google Ads
• Meta Pixel
• CookieYes

These parties operate under GDPR-compliant processing agreements.

5. Cookies & tracking

Non-essential cookies (analytics, advertising) are only activatedafter you give your consentvia CookieYes.

See ourCookie Policyfor full details.

6. Retention periods

• Form data:maximum 12 months
• Analytics: in accordance with GA4 settings (max. 14 months)
• Advertising data: according to Google and Meta
• Server logs: up to 12 months

7. International transfer

Google and Meta may process data outside the EU.
This occurs under:

• Standard Contractual Clauses (SCCs)
• Appropriate technical and organizational safeguards

8. Your rights

You have the right to:

• view your data
• have incorrect data corrected
• request removal
• object to certain processing operations
• withdraw consent for cookies

You can exercise your rights via:
rob@diamondhouse.be

Complaints:
Belgian Data Protection Authority
https://www.gegevensbeschermingsautoriteit.be

9. Security

We take measures such as:

• HTTPS
• encrypted servers
• restricted access rights
• GDPR-compliant processors
• regular safety checks

10. Changes

We may amend this policy as necessary.
The most recent version will always be published on this page.